La Sierra University · 2024—2026

A collection of things that were watched.

Social and content marketer with 3 years of short-form video that performs: 23.3M+ views across all platforms, a Silver Telly Award, and $180K in annual paid media scaled from proven organic creative. I work end to end: concept, script, shoot, edit, publish, community.

See the work View CV

The wall

Three platforms, one posting rhythm.

Six videos and three carousels a week, held for twenty months.

A speed-run tour crossing the La Sierra campus.
Campus Speed RunInstagram, TikTok.One take, whole campus.Series2025
A student answering questions while walking through campus.
72 QuestionsVideo series answering questions for prospective students.After the Vogue series.Series2026
A speaker performing the haka in the campus chapel.
ChapelShort-form video. Instagram.900,000 views, organic2025
Degree Ladder.
Degree LadderShort-form series. Instagram, TikTok.Two minutes, one ladder, one mystery degree.Series2026
Walk n Talk.
Walk n TalkShort-form series. Instagram, TikTok, YouTube.Campus interviews, shot on the move.Series2025
Ask a Professor.
Ask a ProfessorShort-form series. Instagram, TikTok.A student claim, checked by someone who would know.Series2026
Fall 2026 Registration.
Fall 2026 RegistrationCampaign. Instagram, TikTok.POV: you say yes.Campaign2026
Eko on Tour.
Eko on TourShort-form video. Instagram, TikTok.The mascot, a trending sound, and a skateboard.Trend2026
More Than a Classroom.
More Than a ClassroomShort-form video. Instagram.A student interview, cut down from long-form.Brand2026
A student introducing her day on campus to camera.
Day in the LifeTikTok, Instagram, YouTube.Student series.1M views in 60 days2024

02 · The Longest SignSilver Telly Award. La Sierra University.

A banner the length of the campus, in one take.

A single continuous shot walking the length of a very long sign, ending on the mascot. It took a morning to lay out and a few minutes to shoot. The Telly judges gave it Silver in Social Video for a general educational institution.

A student walking the length of a very long banner across campus.
The Longest SignShort-form video. Instagram, TikTok.Produced.Silver Telly, 20262025
Crew laying out the banner along a campus path, mascot standing on it.
Making the signBehind the scenes.Laying out the banner before the take.Unreleased2025
Silver

Telly Award, 2026

Social Video

General-Educational Institution

One take

No cuts, no second pass

02 · The PodcastThe La Sierra Show. Created, produced.

A dormant channel, and a show to put on it.

The university had a YouTube channel nobody had posted to in years. I built an interview show for it — students, faculty, whoever had something worth 30 minutes — and cut every episode into the short-form clips that actually travel. The clips did the recruiting; the full episodes did the depth.

A guest speaking on The La Sierra Show.
The La Sierra ShowInterview podcast. YouTube, Spotify, Apple.Created, produced.Most-viewed clip2025—2026
A guest mid-answer on The La Sierra Show.
Episode cutInterview podcast. Instagram, TikTok.Created, produced.Series2026
Two guests seated at a table on the campus lawn under a La Sierra Show title card.
60 SecondsA short-form format cut from the full episode.
A camera on a tripod filming two people at a table outdoors.
On locationTwo cameras, one table, shot on the lawn.
1,800 → 29,800

YouTube subscribers

100,000+

Views in year one

3×

Watch time

Finalist

Sonscreen Film Festival

04 · On CampusEvents, stunts and stills. La Sierra University.

Most of it was made standing on the lawn.

Not everything was a video. Chalk on the quad, a mascot in the bushes, a fridge nobody expected to win, a photograph of the campus held up against the campus. Shot on an iPhone and an FX30, mostly between other things.

CommencementShot from the floor, looking up, as the class came together.
The eagle mascot crouched in a hedge beside a path.
Eko in the bushesA hide-and-seek series with the mascot.
A large chalk mural reading Happy Easter with a person lying in the middle wearing rabbit ears.
Easter on the quadA chalk mural, shot from above.
A hand holding an archive photograph of the campus in front of the same view today.
Then and nowThe archive photograph held against what it became.
A student kneeling beside a Grand Prize sign at a campus giveaway.
Grand prizeA mini-fridge giveaway, and the face that goes with winning one.
A neuroscience student holding lab equipment, titled Day in the Life.
Day in the lifeThe series thumbnail that ran past a million views.

The ledgerEvery figure below comes straight from a platform export.

0

Video views across TikTok, Instagram and YouTube, October 2024 to August 2026.

YouTube

0

from 1,800 subscribers

Instagram

0

from 6,000 followers

TikTok

0

from zero, launched 2024

Engagement rate

2.05%

from 0.35%

0

Followers, three platforms

0

Posts published

$0

Annual paid media

0

Days of watch time

EnrollmentOutcome. La Sierra University.

Enrollment rose for the first time in over ten years.

A pixel on the university site tied applications back to the platform they came from: Instagram, Facebook, TikTok, YouTube, Google. That meant I could check the content against the outcome instead of guessing at it. One Looker Studio dashboard covered all five, instead of five separate ones.

The videos brought in applications, and those applications turned into an enrolled class.

SourceInstagram, Facebook, TikTok, YouTube, Google
PixelEvery visit tagged with the platform it came from
DashboardOne Looker Studio view, not five
OutcomeApplications, then an enrolled class

EnquiriesMark Skjerven. Costa Mesa, California.skjervenmark@gmail.comAvailable for full-time roles

View CV