La Sierra University · 2024—2026
A collection of things that were watched.
Social and content marketer with 3 years of short-form video that performs: 23.3M+ views across all platforms, a Silver Telly Award, and $180K in annual paid media scaled from proven organic creative. I work end to end: concept, script, shoot, edit, publish, community. Promoted from Coordinator to Manager in two months and built the workflow behind a nine-person team. Outside work I’m skating, surfing, snowboarding, golfing, or keeping 30+ plants alive.
The ledgerEvery figure below comes straight from a platform export.
Video views across TikTok, Instagram and YouTube, October 2024 to August 2026.
Followers, three platforms
Posts published
Annual paid media
Days of watch time
The wall
Three platforms, one posting rhythm.
Six videos and three carousels a week, held for twenty months.
EnrollmentOutcome. La Sierra University.
Enrollment rose for the first time in over ten years.
A pixel on the university site tied applications back to the platform they came from: Instagram, Facebook, TikTok, YouTube, Google. That meant I could check the content against the outcome instead of guessing at it. One Looker Studio dashboard covered all five, instead of five separate ones.
The videos brought in applications, and those applications turned into an enrolled class.
EnquiriesMark Skjerven. Costa Mesa, California.skjervenmark@gmail.comAvailable for full-time roles